Research & Discovery is about understanding the challenges faced by organizations and individuals. The focus is on identifying problems first and then uncovering insights that support effective learning and development strategies.

Having the ability to research and discover insights includes using methods such as interviews, focus groups, surveys, and co-creation sessions to uncover challenges and opportunities. It also involves combining information from multiple sources to create a complete, evidence-based understanding of the current situation. This skill is closely connected to data analysis, as interpreting data is key to extracting meaningful insights and making informed decisions.

The findings from Research & Discovery play a vital role in shaping strategies, programs, and practices. By grounding learning initiatives in solid research, L&D professionals ensure that their efforts are targeted, relevant, and impactful, driving meaningful change for both individuals and organizations.